Google takes on Apple with launch of new smartphones

Google officially launched its own smartphone on Tuesday in San Francisco, re-starting its challenge to Apple's iPhone.

The phone, which is available in two sizes, gives users access to Google assistant, a type of artificial intelligence, can be bought with a virtual reality headset, and offers unlimited data storage on the company's servers.

In an online video the company claims the phone can be charged for 7 hours in 15 minutes and has "the highest rated smartphone camera ever."

The larger version of the phone is expected to sell for at least 769 dollars (685.80 euros).

Until now, Google has regularly produced Nexus phones in conjunction with manufacturers LG or HTC, but the brand had struggled to establish a foothold in the smartphone market.

According to figures published Wednesday by brand consultancy firm Interbrand, Apple remains the world's most valuable brand at a worth of 178 billion dollars.

Google is in second position with a value of 133.25 billion dollars, but had gained in value by 11 per cent in 2015, in comparison to Apple's 5 per cent.

Last update: Wed, 05/10/2016 - 10:06

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