Report: Google surpasses Apple as the world's most valuable brand

Google has overtaken Apple to take the top spot as the world's most valuable brand, according to an annual report released Wednesday.

With a value of 229.2 billion dollars, Google is 32 per cent more valuable than a year ago, according to the BrandZ study listing the world's 100 top brands as compiled by market research firm Millward Brown.

The brand experts credited the internet giant for its rigorous innovation strategies in step with the pulse of the times. Google has of late been pursuing its vision of making artificial intelligence a more integral part of everyday life.

According to Millward Brown, Apple's value has sunk 8 per cent in the last year to about 228.5 billion dollars. In the previous year the iPhone producer had taken the top spot back from Google.

Rounding out the top 5 were Microsoft, which gained 5 per cent to 121.8 billion dollars, the telecommunications giant AT&T, which saw a 20-per-cent value rise to 107.4 billion dollars, and social media leader Facebook, which rose 44 per cent to 102.5 billion dollars.

Millward Brown produces its list based upon analysis of the companies' financial figures, consumer surveys and estimates. It is the 10th report the market researcher has published. The consulting firm Interbrand produces a similar list, in which it ranks Apple ahead of Google.

Last update: Tue, 28/06/2016 - 17:25


More from Science & Tech

Apple introduces MacBook with touch screen functions

Seeking an advantage in the tough PC market Apple on Thursday introduced its new MacBook Pro in which a number of...

Apple earnings down, iPhone sales decline

Apple's latest results, posted Tuesday, showed a drop in revenue and declining iPhone sales.

Hundreds of South Koreans sue Samsung over Galaxy Note7: report

Hundreds of South Korean Galaxy Note7 owners filed a joint lawsuit Monday against Samsung seeking compensation after...

Swedish court grounds camera-equipped drones

A Swedish court ruling stating that drones equipped with cameras should fall under legislation regulating...

Lander crash has not endangered Mars mission, Russian experts say

The Russian-European ExoMars space mission remains on track despite the Mars lander Schiaparelli's crash on...